More than 3 million people have seen it. Many others have taken the trouble of translating it into their own languages. “The Story of Stuff” was written by Annie Leonard and produced by Free Range Studios, the makers of other socially-minded, web-based films such as “The Meatrix” and “Grocery Store Wars.”

The Story of stuff is an example on how some messages spread through the web much like a virus. And most importantly, this hard information, which is the downside of our patterns of production and consumption , can be explained in a simple, amusing way.

Here is the first episode:

You can see the complete 20 minutes version here:

The Story of Stuff