I love Mark&Spencer Plan A campaign. They have called it Plan A because, as far as  sustainability issues is concerned, there is no  Plan B. The retail company has set itself 100 objectives to be achieved within a period of five years. To communicate this campaign, they have created a site where consumers can participate [...]

I read this morning in Tree Hugger that Wal-Mart awarded HP for the design of a laptop bag Tthat cuts the conventional packaging a 97 %. The laptop comes in a reusable bag from 100 percent recycled fabric.

Besides, they achieved the goal of placing three computers in one shipping box:

I was also surprised to read [...]

More than 3 million people have seen it. Many others have taken the trouble of translating it into their own languages. “The Story of Stuff” was written by Annie Leonard and produced by Free Range Studios, the makers of other socially-minded, web-based films such as “The Meatrix” and “Grocery Store Wars.”
The Story of stuff is [...]

“Poverty is unnecesary. People are able to get themselves out of poverty. All they need is opportunity. They are not expecting charity or instructions. Charity is good, but it´s not enough. If you turn it into a business proposal, then it is very powerful as it can work by itself”.
Muhamad Yunus. Founder of the Grameen [...]