Al Gore achieved what hundreds of scientists and activists had unsuccessfully attempted for decades: to put the global warming risk inside the collective consciousness. His movie, “An Inconvenient Truth”, not only succeeded in putting the issue in the media but also launched a succession of documentaries which alert about the collision course human actions are [...]

I love Mark&Spencer Plan A campaign. They have called it Plan A because, as far as  sustainability issues is concerned, there is no  Plan B. The retail company has set itself 100 objectives to be achieved within a period of five years. To communicate this campaign, they have created a site where consumers can participate [...]

As a kid I always had a fascination for trees, as they provided a whole new dimension to imagination. As soon as my feet were airborne, my mind entered their worlds, in which I could climb steep mountain summits or defend the walls of a foreign legion fortress in the desert of Sahara.
As it is, [...]

“Poverty is unnecesary. People are able to get themselves out of poverty. All they need is opportunity. They are not expecting charity or instructions. Charity is good, but it´s not enough. If you turn it into a business proposal, then it is very powerful as it can work by itself”.
Muhamad Yunus. Founder of the Grameen [...]

The work from the Commoncraft crew is a classic for all of us who are trying to understand what the web 2.0 is all about. In the series of videos “In Plain English”, Commoncratf explains to us, in a very simple way, the concepts, tools and philosophy of all things 2.0.
But recently, this super [...]