I love Mark&Spencer Plan A campaign. They have called it Plan A because, as far as  sustainability issues is concerned, there is no  Plan B. The retail company has set itself 100 objectives to be achieved within a period of five years. To communicate this campaign, they have created a site where consumers can participate [...]

More than 3 million people have seen it. Many others have taken the trouble of translating it into their own languages. “The Story of Stuff” was written by Annie Leonard and produced by Free Range Studios, the makers of other socially-minded, web-based films such as “The Meatrix” and “Grocery Store Wars.”
The Story of stuff is [...]