I love Mark&Spencer Plan A campaign. They have called it Plan A because, as far as  sustainability issues is concerned, there is no  Plan B. The retail company has set itself 100 objectives to be achieved within a period of five years. To communicate this campaign, they have created a site where consumers can participate and contribute their own pledges. I´ve already completed my first one: to start using  reusable shopping bags.

The company`s compromise rests on five pillars:

• Become carbon neutral
• Send no waste to be dumped in landfills
• Extend sustainable sourcing
• Help improve the lives of people in their supply chain
• Help customers and employees lead a healthier life-style

They have already achieved some results: a   70% reduction  in the use of plastic bags in their stores by charging the customers 5 p. for each bag.

Here you can see a video about Plan A:

Our review:

• Too many flashy images everywhere. I prefer sites that keep it simpler!
• Few participation opportunities and no social media features.