Today, companies and organizations face a double challenge: to start changing towards new practices which are socially fair and environmentally responsible, and to adopt the new network communication trends. In order to achieve this, all companies need to understand the new context in which they are operating, since in the future only those organizations which adopt good practices will be accepted by consumers and will count with the best qualified and most motivated human resources. These future consumers and collaborators are part of a generation of “digital natives” who share new consumption, laboral and relationship habits.

Here at Odiseo, we are developing laboratories to learn this new language and start a cultural change towards sustainability, which will lead us to produce and think in a more responsible way. Our objective is for this change to be reflected in both internal and external communication channels in companies and in the management of knowledge within organizations.